Grok Imagine

• 🆕 xAI's text-to-video model, released late January 2026
• 🎬 Distinctive imaginative, cinematic style over strict photorealism
• 🔊 Native synchronized audio, including sound effects and dialogue
• 📏 Generates clips at 480p or 720p resolution
• 🔧 Configurable aspect ratio, duration, and resolution via API
• 👁️ Part of unified Imagine family alongside image and edit modes
• 🌐 Available through xAI's Imagine API for creative workflows
• 🎯 Suited to short-form content, ideation, and concept visualization

xAI

xAI is an American artificial intelligence company and wholly owned subsidiary of SpaceX. The company develops AI systems under the Grok brand, spanning language models, image generation, and video synthesis. xAI has quickly established itself as a multimodal…

Grok Imagine is xAI's text-to-video generation model, released in late January 2026 to transform written prompts into expressive, cinematic video clips. It launched as part of a unified creative media brand, debuting the same day as the family's Grok Imagine image-to-video and Grok Imagine inpainting capabilities. The model is noted for a stylized, imaginative aesthetic rather than documentary-style realism, and it generates native synchronized audio—sound effects and short dialogue—alongside the visuals.

Through xAI's API, it accepts a detailed text prompt plus configurable duration, aspect ratio, and resolution (480p or 720p), returning MP4 output. xAI describes the broader Imagine system as its most capable video-audio model in the Imagine suite, highlighting instruction following such as restyling scenes, adding or removing objects, and controlling motion.

Within the family, this text-to-video entry is the foundational public pathway, while siblings handle adjacent workflows: Grok Imagine R2V guides output using reference images, and later additions like Grok Imagine High Quality focus on still-image generation. The lineage subsequently extended to private variants and a Grok Imagine 1.5 iteration, reflecting xAI's rapid expansion of the Imagine toolkit through 2026.

Because it shares the unified Imagine backbone, the model also benefits from production-oriented features documented by xAI, including multi-image editing, video extension, and reference-driven generation across the suite. As an early member of the family, it remains best suited to fast visual ideation and bold, stylistically distinctive short clips.